Facebook paying creators up to $ 50,000 to use Live Audio Rooms, IT News, ET CIO

San Francisco: Facebook, owned by Meta, is reportedly paying creators up to $ 50,000 to use the platform’s Live Audio Rooms feature, a rival to the Clubhouse audio chat app.

According to The Information, Facebook is offering to pay musicians and other celebrities “tens of thousands of dollars to host sessions on its new live audio feature.”

Production companies working for Facebook, owned by Meta Platforms, have reached out to music artists and social media stars in recent weeks offering payment packages to host live audio rooms on Facebook, according to two people. having first-hand knowledge of outreach, “the report said on Thursday. .

Facebook offers to pay musicians and other creators “$ 10,000 to $ 50,000 per session on its five-month-old live audio product, plus a guest fee of $ 10,000 or more,” the report said.

The social network wants creators to organize four to six sessions of at least 30 minutes.

Live Audio Rooms launched in the United States in June.

Meta CEO Mark Zuckerberg said in July this year that the social network would pay creators $ 1 billion by the end of 2022.

Meta-owned Instagram is also doing the same to boost its rival TikTok reels, paying creators up to $ 35,000 to post on the platform.

TikTok also has a Creator Fund while Twitter offers a paid “accelerator” program for its audio feature called Spaces.