Define the new paradigm with Design Thinking, IT News, ET CIO

By Rajiv Bhalla

With the increasing use of technology universally, strategic business thinking now involves holistic assessment, a 360-degree view that puts the end user at the heart of the process. The importance of innovation and creativity in a business cannot be underestimated. However, innovation in a product is now more about process alignment which takes personalization to new levels. A whole new approach to “Design Thinking”, which is aimed at the end user, therefore not only involves a strategic look from a technological stack objective or a business process objective, but maintains the “hat”. human ”permanently. Companies are now more dedicated to the customer / user experience, and this is a source of sustainable competitive advantage.

Understanding the end user fosters a culture of empathy. Plus, the way we access our ATM accounts and get results in seconds is the kind of bespoke computing we’ve grown used to. Therefore, while striving to cater to the modern user, aiming to maintain empathy as a focal point while creating designs at the intersection of technology and strategy, this is what gave birth to the new “Design Thinking” approach.

Responding in real time and being able to act quickly are the cornerstones of the new culture of design. Examples of design-driven thinking include technological, flexible, and hybrid workspaces that allow collaborators and employees to come together quickly.

The rooms are set up so that hybrid teams come together, breaking down traditional barriers, making it easier to collaborate, gather ideas and share contributions, and put people first, before quickly launching successful products on the market. the market. These digitally integrated “on-demand” teams make it possible to collaborate with a vast network of technical experts and professionals, spread across all geographic areas.

This leads to a win-win situation for all, helping to create jobs and increasing the capacity, agility and resilience of the company. The increase in the number of temporary workers is helping companies tap into the “digital native” generation. This is how design-driven cultures encompass the intangibles that catalyze innovation, align teams, and empower businesses to have greater impact.

Such conceptual thinking has ensured business continuity and enhanced sustainability in these turbulent times of Covid. He has helped organize delicious and engaging experiences and create “successful” products.

In HR, design-led thinking places the employee at the heart of the commitment. As the world moved towards hybrid workplaces, HR teams have redesigned hiring and appraisal processes to ensure there are no hitches in workflows and that there is sufficient support for the workforce. Ensuring that new talent has the same empathy, and the ability to keep in mind who they’re designing for, is part of the new culture of design thinking that HR teams are imbibing. Empathy is endemic to new design cultures.

In an office, connected workplaces aren’t just about technology. The incorporation of conceptual thinking leads to seamless connectivity and communication between various elements of an IoT-based ecosystem. The key lies in adopting a design approach that facilitates borderless communication. The design thinking company supports people on the path to talent attraction, employee productivity, employee satisfaction, employee retention and engagement.

By integrating Machine Learning and the Internet of Things (IoT), we are now able to engage the customer in a very different way, on an ongoing basis, with relevant information, in real time. Uber and Airbnb, for example, have demonstrated some of the different ways to put user experience first.

Our enjoyment of objects or services is increased due to the care taken by the designer / manager to meet our needs or the care taken in the flawless deployment of services. Design thinking is a similar problem-solving, solution-oriented approach that workplaces use to achieve better results.

Technologists are now using design much earlier in the process, in an integrated fashion. Instead of having siled approaches to designing products / services, we now have integrated conversations. It brings many new features into operations, and the end product creates unique moments of customer enjoyment at all times. Design thinking thus becomes a strategic business lever.

The first way of thinking involved building the product first, and the interactions came later. There are now multiple channels to collect user data to be on top of the game and ensure more rewarding individual experiences. ML and data acquisition measures these experiences and design moments before they even become part of the new business model / product. Adding an extra layer of thinking, like design thinking, gives products their competitive edge, as customer needs are met with the loyalty expected, in the modern, digitally mature and connected world.

The author is Managing Director, Barco India