DOJ prepares Google Antitrust Ad Tech lawsuit

In the United States, antitrust authorities are preparing for another lawsuit against Alphabet’s Google, this time over the company’s digital advertising and allegations that Google has abused its dominant position, Bloomberg reported.

The Department of Justice (DOJ) has stepped up its investigation into Google’s practices and could end up filing a complaint by the end of 2021, according to the report. As of Wednesday evening (September 1), no final choice has been made.

The DOJ examined Google’s broad influence in the ad technology market since President Donald Trump’s administration was in power, and the DOJ, then under the power of Attorney General William Barr, instead sued Google for its activity. of research. Barr’s DOJ said Google has blocked competition for the search industry through exclusive distribution agreements with mobile carriers and phone makers to block competition, according to the report.

Additionally, there was a second case by several state, Texas-led attorneys general alleging that Google had illegally monopolized the digital advertising market, making a deal with Facebook to manipulate online auctions where Web advertisers and publishers buy and sell ad space. , according to the report. This allegation is also part of the DOJ investigation, although the DOJ did not comment to Bloomberg.

Google’s response to the accusations is that it does not have dominance in the ad technology market, instead claiming that there are many large companies in the space, including Amazon, Comcast, and Facebook, which are also in. competition for business.

In other Google news, Google’s Play Store generated $ 11.2 million in revenue, as well as $ 8.5 billion in gross profits and $ 7 billion in operating revenue, according to statistics from ‘a civil lawsuit previously redacted by several state attorneys general led by Utah.

Read more: Google’s app store grossed $ 11.2 billion in 2019, antitrust file says

The lawsuit said Google had engaged in anti-competitive practices by restricting access to the Play Store and marketplace for Android users by extension.



On: Despite price volatility and regulatory uncertainty, a new study from PYMNTS shows that 58% of multinational companies are already using at least one form of cryptocurrency, especially when transferring funds across borders. The new Cryptocurrency, Blockchain and Global Business survey, a PYMNTS and Circle collaboration, probing 500 executives about the potential and pitfalls that crypto faces as it becomes part of the mainstream financial sector.

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